Case Study

Commentary

Making Markets for Health Care Work: A Conversation with Market Access Africa Managing Partner, Olawale Ajose

In this interview, Market Access Africa Managing Partner Olawale Ajose discusses the role of private markets in enhancing access to healthcare for Africa.

Olawale Ajose

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Our work cuts across the entire healthcare value chain. We take a multi-disciplinary approach and apply our deep expertise to solve complex problems and bring about access to the latest and best health tools and service delivery models.

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Featured Case Studies

Infectious Diseases

Accelerating the Introduction of New TB Diagnostics at Primary Healthcare and Community Level

We conducted a comprehensive market analysis and developed a sizing model for third-generation LAM, near-POC, and PoC TB diagnostic products in target countries. Our insights on market dynamics, consumer preferences, and economic indicators enabled informed decision-making for the client and supported companies

Infectious Diseases

Advancing the Introduction of Innovative HIV Prevention Tools

Our partnership with a leading international financing organization help to inform the design of organizational investments supporting introduction of new HIV prevention tools

Digital Heath

Supporting the Launch of a B2B Marketplace for Diagnostics in Kenya and Nigeria

Our market analysis in Kenya and Nigeria guided the rollout of a B2B marketplace connecting buyers and sellers of diagnostics, aiming to accelerate adoption of innovative tools. Insights led to an activation plan focusing on visibility, strategic positioning, and user engagement, ensuring the platform meets diverse market needs and sustains active participation

Manufacturing

Supporting the Commercialization of an African-made COVID-19 Diagnostic Kit

Our collaboration resulted in a robust business development plan that provided multiple pathways for product distribution, built brand awareness, and mitigated the risk of product expiry

Vaccines

Enhancing Cold Chain Monitoring for Health Commodities in Africa

Our comprehensive assessment of health commodity supply chains across ten African countries validated market launch plans for RTMD solutions, addressing critical gaps in cold chain logistics and reducing risks of spoilage. This strategic approach has positioned our client to sustainably engage key stakeholders and prioritize RTMDs in health commodity procurement and budgeting processes.

Non-communicable Diseases

Expanding Point-of-Care Diagnostics for Non-Communicable Diseases in Africa

Market Access Africa's tailored market penetration strategies enabled a manufacturer of point-of-care diabetes diagnostic kits to refine their commercial approaches for each market, resulting in enhanced relationships with national and regional partners dedicated to non-communicable diseases (NCDs).

Infectious Diseases

ARV Compliance Assay

Our partner in the medical device industry developed a simple point of care assay that detects the presence of tenofovir in a urine sample, providing instant results. Our go-to-market strategy helped to integrate a simple and cost-effective point of care tool to improve HIV treatment compliance.

Policy and Advocacy

Design of a Policy Initiative to Advance Equitable Global Health Governance Systems

A rapidly growing forum for collective action to tackle global problems and strengthen multilateral cooperation commissioned Market Access Africa to support the establishment of its health policy program...

Infectious Diseases

HIV Prevention through Self-Testing Kits

Our analysis of a total market approach for HIV self-tests assisted the Global Fund in developing sustainable strategies to expand access to self-testing kits and associated services across various market segments

Neglected Diseases

Adapting a Product Development Partnership to New Challenges

A maturing R&D portfolio prompted a Product Development Partnership (PDP) to rethink its approach to access, necessitating the need for internal technical and surge support from Market Access Africa.

Maternal, Newborn and Child Health

Market-shaping strategy for reproductive, maternal and newborn health

Our product landscape and organizational strategy review led to the development of a market-shaping strategy for reproductive, maternal, and newborn health in Africa.

Non-communicable Diseases

Diagnosis of Hematologic Malignancies in LMICs

Our voice-of-the-customer assessment highlighted key health system priorities and user experiences in African countries, providing valuable insights into the diagnosis of hematologic malignancies across both public and private sectors.

Infectious Diseases

Next Generation Tuberculosis Point of Care Test

Our go-to-market strategy helped our client prioritize and effectively plan the launch of their next-generation TB LAM product across Africa.

Neglected Diseases

Developing Better Treatments to Address the Scourge of Snakebites in Africa

Our comprehensive landscape assessment validated the viability of market launch strategy for a novel snakebite treatment formulation, effectively mitigating risks inherent in entering uncharted markets.

Manufacturing

Design of an Innovative Path-Breaking Business Model for Pharmaceutical R&D and Manufacturing in Underserved LMIC markets

Market Access Africa developed an innovative business model designed to address the unmet need for diagnostic access, prioritizing people over profits and challenging conventional industry norms.

Infectious Diseases

Go to Market Strategy for Non-sputum TB Assay

Our go-to-market strategy provided technical input in the development of a non-sputum TB molecular assay

Antimicrobial Resistance

Point of Care Antimicrobial Diagnostics in Low- and Middle-Income Countries

Our market landscape report provided crucial support for planning the commercialization of true and near point-of-care AMR diagnostic tests

Neglected Diseases

Addressing the Challenges of Schistosomiasis Diagnosis

Our go-to-market strategy has developed a delivery blueprint with the potential to eradicate Schistosomiasis in Africa

Case Study

Explore a collection of content on issues we care about, the work we do, and our latest thinking across the organization.

Making Markets for Health Care Work: A Conversation with Market Access Africa Managing Partner, Olawale Ajose

Our partners

Featured Case Studies

Accelerating the Introduction of New TB Diagnostics at Primary Healthcare and Community Level

Advancing the Introduction of Innovative HIV Prevention Tools

Supporting the Launch of a B2B Marketplace for Diagnostics in Kenya and Nigeria

Supporting the Commercialization of an African-made COVID-19 Diagnostic Kit

Enhancing Cold Chain Monitoring for Health Commodities in Africa

Expanding Point-of-Care Diagnostics for Non-Communicable Diseases in Africa

ARV Compliance Assay

Design of a Policy Initiative to Advance Equitable Global Health Governance Systems

HIV Prevention through Self-Testing Kits

Adapting a Product Development Partnership to New Challenges

Market-shaping strategy for reproductive, maternal and newborn health

Diagnosis of Hematologic Malignancies in LMICs

Next Generation Tuberculosis Point of Care Test

Developing Better Treatments to Address the Scourge of Snakebites in Africa

Design of an Innovative Path-Breaking Business Model for Pharmaceutical R&D and Manufacturing in Underserved LMIC markets

Go to Market Strategy for Non-sputum TB Assay

Point of Care Antimicrobial Diagnostics in Low- and Middle-Income Countries

Addressing the Challenges of Schistosomiasis Diagnosis

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